EnglishAugust 6, 2025
By Matt

Why I Built The 1% Challenge

Discover the story behind The 1% Challenge—a simple tool to help builders stay consistent and keep shipping. Learn how small daily improvements compound into massive progress.

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I recently launched my main project, Last20, and the response has been amazing — over 300 unique visitors a day and nearly 100 signups in the first week.

But of course, it’s far from perfect. Every day there are bugs to fix, UX tweaks to make, and small things to polish.
It’s really fun — but it can also be quite draining.

Recently, I realised:

If you improve your product by 1% every day, you’ll be 100% better in 10 weeks.

That clicked for me.

So I started treating each day as a chance to fix one thing, clean one edge, or ship one small tweak. That mindset helped me stay focused — and it worked so well, I decided to build a little tool to help me stick to it. I thought it might be useful for other builders too.


🚀 Introducing: The 1% Challenge

A simple tool to help you stay consistent and keep shipping.

No sign-up
Log one thing you improve each day
Watch your progress compound
Clean, gamified tracker
Streak nudges to keep you honest

Built for indie hackers, vibe coders, and solo devs who want to stay on track and finish what they started.


Let me know what you think — and if something like this would help you build more consistently. Talk to us in the Live Chat.


P.S. If you're stuck on something, Last20 is a marketplace where you can post a micro-task and get help from a developer.
It’s free to post, and you only pay when the fix is complete.

While we’re in beta, we’re covering the dev cost — so early users get their first task done for £1.

Why I Built The 1% Challenge